Skinny Jeans? Check. Charity-shop Clothing? Check. Non-prescription glasses? Check. These items have become the uniform for a new breed of young people - hipsters - determined to take over cities with their 'alternative ways' whilst overloading on irony and striving to be original and creative. Here's Kara Simsek, author of 'So You Think You're a Hipster' on this growing phenomenon.
What happened to your local area? Where did all these twenty-somethings in beanies and ripped skinny jeans come from? Why does the air hang thick with the foul stench of soya milk lattes and organic cupcakes?
What are these strange bikes with brightly colored frames and no brakes? Why is everyone walking a pug or carrying a freshly baked rye baguette under their arm?
How can there be twelve graphic design agencies based in one building? What the hell is a pop-up organic burrito truck? How does that girl make a living from DJing when she just plays an iPod at a dingy bar once a week? Who are these people protesting against globalization as they Instagram photos of each other messing around on skateboards?
Sounds like you’ve woken up to find your neighbourhood transformed in to a hipster ghetto.
Want to have a night out? Your option is warehouse party, warehouse party, or fanzine fundraiser… in a warehouse. Don’t need glasses? No worries, just pretend, everyone else is. Not worn that sweater since you were ten? Put it on.
No longer can you buy a pint of Heineken at the local bar, it’s craft beers only. Say hello to Blueberry Ale and Williamsburg Hop Pilsner, and prepare your tastebuds for locally sourced tomato juice in your Saturday morning Bloody Mary. You like scotch eggs now they’ve been made by an organic artisan who trained in France.
Try and fit in. Wear something outrageous
when shopping for groceries (at local retailers only, big-name supermarkets are a no-no), start a blog, get a specific interest that allows you to sit comfortably and look down on everyday people that know nothing about art-house cinema from the 1970s or thrash bands from New York state, who can’t tell the difference between Flaubert and Baudelaire. Tell people you’re relocating to Scandinavia to design eco-furniture and live off the land. To fish and knit and blog and be free from the constraints of Capitalism and the big city.
Remember, you’re better than everyone else. And you’re NOT a hipster.
Labels are so lame. And you’re better than that.
Extracted from 'So You Think You're A Hipster' by Kara Simsek published by CICO Books which is out now!